In short

The goal of the Dutch Stichting DMS is to guard and develop research, named the Decision Makers Survey, in the Netherlands.

The aim of the research is to give more insight in decision makers media behaviour in the age of 25 to 64 years, who are involved in decision-making processes, such as; buying products and services within a company. This group of decision makers exists of managing directors of large and small companies (with the lower limit of three men personnel), self-employed persons and a selection of higher and secondary employees.

The research gives, besides information with regard to products and services, insight in the media behaviour and media perception of the decision makers inclusive qualitative data with regard to reading, their socio-demographic marks, data regarding companies where they are working and questions regarding products and services which they possess or are considering buying.

The data are updated annually. Unfortunately the survey is not available in English. In case of questions, please contact info@stichtingdms.nl.